Omnichannel commerce and phygital experiences unify FMCG growth in 2025. Link offline retail with digital via AR in stores or geo-targeted ads. Examples include vending machines with QR trials. Use scans for recipes or promotions near outlets. This seamless integration enhances journeys, blending convenience and immersion. Brands like Coca-Cola exemplify this with interactive campaigns. By adopting omnichannel, FMCG can defend market share, boost footfall, and drive conversions across channels, ensuring holistic engagement and sustained expansion.

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